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Tuesday – Friday: 9 a.m. – 6 p.m. · Saturday: 8 a.m. – 3 p.m. · Sunday – Monday: ClosedTuesday – Friday: 9 a.m. – 6 p.m.Cosmetology salon license · AZ Lic. # 000000Arielle Callahan, Cosmetology license · AZ Lic. # 000000Luca Bañuelos, Cosmetology license · AZ Lic. # 000000
2 more licenses
  • Cosmetology salon license · AZ Lic. # 000000
  • Arielle Callahan, Cosmetology license · AZ Lic. # 000000
  • Luca Bañuelos, Cosmetology license · AZ Lic. # 000000

New clients

Your first visit starts with a conversation

We spend the first half hour on your hair, not on the color.

At the consultation Arielle looks at your hair in daylight, listens to what you want and asks about your color history. You leave with a plan, the number of visits it may take and who will do each one. Nothing is mixed until you agree to it.

Bring or tell us

  • Photos of the blonde you like and one you don't

  • What you remember about past color

  • Any past reaction to a hair product

A minimal white studio with a long counter, two tan styling chairs, a tall window and a potted olive tree

Your first visit

From the booking page to the next appointment, in the order it happens.

  1. 01

    Step 1: Book your visit

    Choose Blonde consultation on the booking page. New color clients start here, and the consultation sets the plan before any lightener is mixed.

  2. 02

    Step 2: What to bring

    A few things make the consultation shorter and the plan clearer.

    • Photos of the blonde you like and one you don't

    • What you remember about past color, and when

    • Any past reaction to a hair product

  3. 03

    Step 3: When you arrive

    Arrive five to ten minutes early. There is parking behind the building; come in through the front door on Marshall Way and Elle will greet you.

  4. 04

    Step 4: What to expect

    Arielle looks at your hair in daylight, goes through your color history and agrees the plan with you. The consultation takes 20 to 30 minutes.

  5. 05

    Step 5: Afterward

    You leave with the next visit written down: what it is, how long it takes and when to book it. Your colorist tells you what to use at home in between.

Start with a consultation

Tell us the blonde you want and what your hair has been through, and we'll map the visits.